We frequently get asked if it is possible to connect BI tools to data sources such as Google Analytics. As a result we have developed a simple tool that allows anyone to have a dashboard with some of the main website metrics connected to their Google Analytics account. While all things can also be found inside a standard Google Analytics product, we hope that this will provide some inspiration to start your analytics journey. The real value of Business Intelligence starts once you start putting various data sources together and utilizing them to answer real business questions. Feel free to get in touch with us to have a chat about what BI could do for you.

To use the tool you will need Tableau Desktop software (trial version works fine) and Google Analytics account.